Simple Color Psychology
Ever wonder what each color means psychologically?
Color psychology is key when creating a brand color palette that is both intentional and that creates a deep connection with your audience.
Here is the rundown of all key colors, but keep in mind that depending on the hue and tone of each color, these meanings can be intensified or lessened.
Red
Positive meaning: Ambition, Energy, Confidence, Boldness, Passion, Strength
Negative meaning: Aggression, Dominance, Danger, Warning
Pink
Positive meaning: Joyful, Creative, Romantic, Feminine, Sweet
Negative meaning: Childish, Weak
Blue
Positive meaning: Tranquility, Peace, Loyalty, Trust, Clean, Welcoming, Positive
Negative meaning: Cold, Fear, Sadness
Purple
Positive meaning: Spiritual, Royal, Ambition, Prestigious
Negative meaning: Distant, Mystery, Moody
Yellow
Positive meaning: Bright, Energetic, Warm, Happy, Sunny, Intelligent
Negative meaning: Unstable, Complex, Irresponsible
Orange
Positive meaning: Friendly, Confident, Courageous, Success
Negative meaning: Sluggish, Ignorance
Green
Positive meaning: Freshness, Healing, Earthy, Organic, Growth, Hope
Negative meaning: Envy, Guilt
Brown
Positive meaning: Longevity, Organic, Wholesome, Earthy, Rugged
Negative meaning: Conservative, Isolation
White
Positive meaning: Innocence, Purity, Fresh, Clean, Peace, Airy
Negative meaning: Cold, Sterile, Empty
Black
Positive meaning: Powerful, Elegant, Premium, Bold
Negative meaning: Dramatic, Death, Evil
