ABOUT LUNARIA

Take your brand’s destiny into your own hands

No crystal ball needed.

SHOW ME HOW

But You Know What Is? Your Magic.

Your creativity is your greatest asset. And building a brand that feels true to you is how you tap into more of it.

You’ve probably been sold the idea that you have to hustle on social media or pay for ads to land more clients so you can make more money.

But what if what you should be after more of is your creativity?

Because this is what actually inspires more space to dream (which invites more leads, sales, and freedom into your business and life, by the way). Your creativity is your money-maker and it’s unique to you.

Now, I get it. This reality can feel pretty out of reach when past experience makes you believe that it’s only possible after you’ve done the social grind once, twice, maybe five times.

But this is the lie of all lies. Making space for play is a shortcut to unearthing what truly matters.

Prioritize the activities and rituals that fill your creative well and you’ll naturally attract the right people and (bonus!!) the work you want to be doing. In other words, you start to embody your brand (whether you realize it or not) because you’re living a life that feels pleasurable to you.

Defining your brand identity doesn’t start with creating a logo or even your messaging. It starts with getting back to what brings you joy. They’re the clues that point you in the right direction.

WELCOME TO LUNARIA DESIGN STUDIO

Your go-to brand design studio helping you recognize these signs.

Rooted in play, creativity, and keeping the process personal, we build artful brands out of the moments that bring you joy so you can stop competing for business and start celebrating how it feels to do what you love for a living.

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Our guiding constellations

Meet the girl behind the brand

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Meet the girl behind the brand —

Hey, I’m Daniela!

Founder of Lunaria Design Studio. Your Favorite Astrologer’s Favorite Designer.

My approach to design stems from a deep understanding that developing a brand is a very personal process. Not just for you, but for me, too.

From our initial discovery call to sending over the deliverables like a love letter to your inbox, co-creating a brand universe that brings your vision to life never gets old.

After earning a Bachelor’s Degree in Audiovisual Communications, I spent a few years working for an advertising agency. I learned a lot working for the agency, but the most important lesson is this:

A brand with vitality isn’t solely about the outer deliverables. It’s about the Inner Work.

Capricorn Sun + Moon,
Leo Rising.

(And at the agency, there wasn’t a lot of that going on.)

You brand is a living and breathing entity because it’s a direct reflection of you and the vision you have for the world. Without heart and soul, a brand is just pretty aesthetics.

But getting to the root of why your brand exists not only helps you build a memorable experience that makes your people feel deeply seen and supported.

You also connect with the highest, most fulfilled vision you have for your life—and yourself.

Current obsessions

WHAT I’M LOVING

Slow mornings. Late nights. The Tortured Poets Department. Intuition-led brand design. Astrology. Lavender Matcha Lattes. New York City. Sincerity. Intention > Aesthetic.

WHAT I’M NOT

Hustle culture. Cookie-cutter brands. Winter (lol). Being overly serious. Traditional marketing gimmicks. One-size-fits-all approaches.

MY FAVE RITUALS

Aligning your month to the astrological season. Starting your day with “What do you actually want?”. Picking a podcast episode, lighting a candle and focusing.

Our frequent (and super talented) collaborators