lu·nar·ia
NOUN • LUNE (MOON) + ARIA (FEMININE)
1. It’s not a flower, but a seed and it looks like it grew in another planet.
2. Our name came after hours of crossing off names that didn’t feel right and when it came it felt like it encapsulated enough whimsy and magic to be the one.
3. Having our name feature the word Luna (as in moon in Spanish) also holds an extra meaning as nighttime is probably one of our most creative moments.
A want to connect with like-minded people was at the heart of why I started, and community is how I have been able to grow
Designer + founder
Hey! I’m Daniela Marti,
And I’m the designer behind Lunaria Design Studio. My approach to design stems from a deep understanding that developing a brand has to be a very personal and connected process and that the end result should always convey the heart and soul of the project.
After deciding to study abroad in Spain and obtaining a Bachelor’s Degree in Audiovisual Communications, my next step was natural: finding a job in an advertising agency.
Although it was a very enlightening experience, something was missing: connection.
Since there was no direct contact with the end-client, projects were almost solely based on intuition and third-party opinions.
Dreaming of a way to both explore my own creativity more freely and working with clients who truly connected with my vision, Lunaria was born.
Now, I am fortunate to design brands for entrepreneurs and personal brands all over the world.
You can hear my story told
IN FIRST PERSON
in these podcast episodes:
BETTER: THE BRAND DESIGNER PODCAST
“Being a Consciously Kind Boss with Daniela Marti”
IN REPOSE PODCAST
“Leaving a Corporate Career and Choosing Creative Entrepreneurship”
