But You Know What Is? Your Magic.
Your creativity is your greatest asset. And building a brand that feels true to you is how you tap into more of it.
You’ve probably been sold the idea that you have to hustle on social media or pay for ads to land more clients so you can make more money.
But what if what you should be after more of is your creativity?
Because this is what actually inspires more space to dream (which invites more leads, sales, and freedom into your business and life, by the way). Your creativity is your money-maker and it’s unique to you.
Now, I get it. This reality can feel pretty out of reach when past experience makes you believe that it’s only possible after you’ve done the social grind once, twice, maybe five times.
But this is the lie of all lies. Making space for play is a shortcut to unearthing what truly matters.
Prioritize the activities and rituals that fill your creative well and you’ll naturally attract the right people and (bonus!!) the work you want to be doing. In other words, you start to embody your brand (whether you realize it or not) because you’re living a life that feels pleasurable to you.
Defining your brand identity doesn’t start with creating a logo or even your messaging. It starts with getting back to what brings you joy. They’re the clues that point you in the right direction.
WELCOME TO LUNARIA DESIGN STUDIO
Your go-to brand design studio helping you recognize these signs.
Rooted in play, creativity, and keeping the process personal, we build artful brands out of the moments that bring you joy so you can stop competing for business and start celebrating how it feels to do what you love for a living.
Pick a card to reveal what we believe…
You’re The Magician of your business (and life)choose to tune in.
In other words, magic is available to you at all times and all you have to do is act. You have the power to alchemize your dreams into your reality with inspired action, confidence (even when you’re afraid), and a pinch of magic.
Your intuitive waters run deep and overflow with abundance, if you choose to tune in.
You don’t have to be the loudest voice in the room to make an impact. Your capacity to listen and hold space is what makes people—your people—pay attention.
To show up for yourself is the greatest act of bravery.
Strength doesn’t have to be brute force; it can be soft. The moment you meet yourself with grace and self-compassion, you teach your community to do the same. You are a lightworker, a healer—not just for yourself but for those around you.
You deserve a life that feels wholeheartedly joyful.
You got into business to build a life that serves you—one that makes you feel whole. As you begin to brand your business, you invite people into your brand world and open yourself up to new, grander possibilities. What doors might you open?
If we’re speaking your language, we created something we think you’re gonna love! Click here to learn more.
Our guiding constellations
Meet the girl behind the brand
—
Meet the girl behind the brand —
Hey, I’m Daniela!
Founder of Lunaria Design Studio. Your Favorite Astrologer’s Favorite Designer.
Capricorn Sun + Moon,
Leo Rising.
My approach to design stems from a deep understanding that developing a brand is a very personal process. Not just for you, but for me, too.
From our initial discovery call to sending over the deliverables like a love letter to your inbox, co-creating a brand universe that brings your vision to life never gets old.
After earning a Bachelor’s Degree in Audiovisual Communications, I spent a few years working for an advertising agency. I learned a lot working for the agency, but the most important lesson is this:
A brand with vitality isn’t solely about the outer deliverables. It’s about the Inner Work.
(And at the agency, there wasn’t a lot of that going on.)
You brand is a living and breathing entity because it’s a direct reflection of you and the vision you have for the world. Without heart and soul, a brand is just pretty aesthetics.
But getting to the root of why your brand exists not only helps you build a memorable experience that makes your people feel deeply seen and supported.
You also connect with the highest, most fulfilled vision you have for your life—and yourself.
Current obsessions
WHAT I’M LOVING
Slow mornings. Late nights. The Tortured Poets Department. Intuition-led brand design. Astrology. Lavender Matcha Lattes. New York City. Sincerity. Intention > Aesthetic.
WHAT I’M NOT
Hustle culture. Cookie-cutter brands. Winter (lol). Being overly serious. Traditional marketing gimmicks. One-size-fits-all approaches.
MY FAVE RITUALS
Aligning your month to the astrological season. Starting your day with “What do you actually want?”. Picking a podcast episode, lighting a candle and focusing.
Our frequent (and super talented) collaborators
Maria Fernanda Matos
ILLUSTRATION + DESIGN, DANIELA’S CO-CREATOR
Illustrator, co-designer, favorite cousin, and full-blown artist, Maria Fernanda brings over 15 years of graphic design experience to every project. A flower lover and painter in her free time, she infuses creativity and heart into her work, all while being mom to Valentina.
Mckinley Ropers
SYSTEMS + OPERATIONS, SATURNIAN QUEEN
Our deadline and organization queen, McKinley is a systems strategist who helps entrepreneurs scale with ease. She specializes in automation, backend operations, and sustainable structures that keep businesses running smoothly.
Jose Roa
WEB DEVELOPMENT, PISCES KING
Dog lover with a great passion for learning and helping you bring your dream website to life. He manages everything from website navigation and layout, to a company’s web hosting and security architecture. His expertise lies within front-end web development.
Brooke Basso
SOCIAL STRATEGY, FELLOW ROMANTASY READER
Our Taurus social media strategist with a knack for turning passion into connection. Brooke helps brands build real relationships online through authentic storytelling, trend-savvy strategy, and a dash of fangirl enthusiasm.
Erica Bogdan
Creative writer, moodboard SPELLCASTER
Writer and natural sunlight seeker, Erica brings fresh perspective to everything she touches. From copywriting and moodboarding to her Substack and podcast, she helps people find magic in the everyday.
Lexi Brown
photography + film, creative co-conspirator
Visual storyteller and explorer at heart, Lexi blends her classical music roots with a self-taught passion for art to capture the world in technicolor. She has led projects for brands like Polaroid, Fujifilm, and Vrbo, and most of the photos on this site — bringing authenticity, beauty, and curiosity into every frame.
