Create a stand-out brand that will leave your ideal clients starry-eyed.*
Planetaria
An intuition-led branding course for soulpreneurs who want to breathe life into their brand.
*and wanting to work with you, asap!
Imagine a reality where you can embody your brand with confidence and take inspired action without the overwhelm.
Doesn’t that sound dreamy?
But first, let me ask. Does this sound familiar?
You currently feel confused and overwhelmed when it comes to the whole branding process. Not to mention:
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You feel like you’ve been led to believe that having a logo and colours is your brand (when really this only scratches the surface)
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You hesitate (or ghost) showing up in your brand because your visuals don’t match the vision in your mind’s eye
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You lack confidence when talking about your work because you don’t know what makes your brand unique
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You spend hours agonizing over graphics or color palettes but you also haven’t taken the time to identify your brand values
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You thought you could DIY your brand but all it’s caused you is frustration and overwhelm
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You want to attract the right audience to your offers but your current branding just isn’t it
And when the online world keeps convincing you to show up every day on every platform or else you won’t succeed, your overwhelm quadruples and it becomes nearly impossible to show up at all.
Contrary to what you’ve been told, you do not have to show up everywhere online to make an impact
All it takes is a 30-second scroll on Instagram to spend the rest of your day in an imposter syndrome spiral, contemplating whether you’re good enough and having other people convince you what you should be doing online.
This advice can feel intimidating when you feel lost in the sauce of your own brand. In fact, these ‘shoulds’ might even feel temporarily relieving when you don’t know what else to do.
But even then, you still find yourself flailing in real time because nothing feels quite right to you.
That’s because this strategy is missing one very important component: your intuition.
Your intuition is the superpower that helps turn your business into a brand with personality, purpose, and potency.
And if I know anything about you, it’s that you are a highly intuitive being. So why outsource the one thing only you can bring to your business?
When you know your brand like you know your birth chart:
🌟 You begin to tune out the noise and take aligned action in accordance with your unique perspective, needs, and mission.
🌟 You intuitively know where to show up so that your impact remains meaningful and intentional.
🌟 You trust yourself to speak in rooms you didn’t dare dream of being in.
🌟 You feel confident to reach for the stars opportunities you didn’t think you could go for.
Your brand is an essence, an entire universe created from your imagination and built to support and delight those around you.
Your brand has its own soul, containing multitudes that you, as brand founder, get to unearth.
As you peel back the layers of who your brand is (that is, who you dream it to be), you also uncover the details that become the building blocks to a magnetic brand experience—rooted in genuine connection, integrity, and magic.
Humans relate to brands that feel human, mirroring back to them the person they become when they interact with your brand.
Because your brand is more than the visuals.
That’s why brand-building isn’t just whipping together a visual identity. Every component of your brand is an opportunity to build a pathway for your ideal client to meet their future selves.
And it requires soul work, which is always the hardest work.
It all starts with asking yourself the hard questions. You know the ones. Those that challenge your thinking and build trust in your intuition.
But lucky for you, you don’t have to do it alone.
Meet the soulpreneur’s guide to building a brand aligned with your highest purpose
Planetaria
In this intuition-led branding course, the planets act as your guide to teach you how to harness the personal (and practical) magic of your offerings across your brand experience.
This straightforward framework is designed to guide you through different areas of your business so that your next steps feel intuitive.
After this course, the sky’s the limit. You’ll feel:
→ Clearer on why your brand exists and who you serve
→ Confident articulating how you want your ideal audience to feel interacting with your brand
→ Trusting that you know what actions to take to stay true to the brand you are building
→ Capable to recognize and appreciate your brand as a living essence with nuance and beautiful complexity
→ Excited to embody a brand that feels authentic to you
Building a brand you want to show up for shouldn’t feel so out of reach…
It should be fun and accessible.
In Planetaria, each celestial body guides you to unearth one part of your holistic brand universe. Think of this framework as the birth chart of your brand, helping you decode what makes your brand unique. Here’s a sneak peek into each module:
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Shine light on the inner world of your brand to identify how you want your brand to feel.
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Get to the core essence of why your brand exists and who you help with this outer world deep-dive.
The Luminaries
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Put your newfound brand knowledge into practice to identify how your brand will show up—online and IRL.
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A grounded approach to understanding how to make your community feel deeply seen for their desires.
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Discover how your perspective and your process drive the signature offer you want to be known for.
The inner planets
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Decipher what makes your brand the lucky pick.
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Dip your toe into the reflecting pool, but five years from now. What do you see for your brand?
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Get down to business to reverse engineer your biz goals and make them a reality.
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Unveil the surprise and delights of your brand and its offers and figure out the IYKYK moments of your brand, the things only people that work with you will understand.
The OUTER planets
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Build your ideal client’s brand persona based off all the answers from previous modules.
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Curate what you want your brand to visually look like with a playful moodboarding moment.
Putting it all together
What do I get when I join Planetaria?
✺ 11 video lessons instantly accessible upon purchase (plus Bonus Clips and resources)
✺ Access to download our Worksheets covering the different planets in each module (Inner Planets, Outer Planets, DC + AC) to answer the intuition-led prompts
✺ Lifetime access to the course material
✺ Access to an exclusive discount on our Brand Design Services
The Investment
The Investment
Get instant access to our branding course including all 11 lessons, the worksheets created for each module as well as the ever-growing bonus content section.
Your brand is the connection. Between you and your client. Between your client and themselves.
Hi, I’m Daniela!
The founder of Lunaria Design Studio, a Capricorn Stellium and your guide through this journey.
My approach to design stems from a deep understanding that developing a brand is a very personal process.
After earning a Bachelor’s Degree in Audiovisual Communications, I spent a few years working for an advertising agency.
I learned a lotttt working for the agency, but the most important lesson was this:
This extends from the brands I was creating for to the brand I was creating.
At the agency, long days and no direct contact with end-clients meant projects that lacked heart and soul. I quickly learned that a project lacking in soul became a brand lacking in impact, which defeats the purpose altogether. Without being able to work with end-clients to ask the soul-level questions needed to breathe life into their brands, the final product would only ever exist on the surface-level.
But when I built my own brand and started working with 1:1 clients on my own terms, the impact became palpable.
I was able to tap into my own intuition to create visual brand identities based on the highly personal, intuited answers each of my clients gave about what they dreamed their brand to be.
Connection is the difference between a lackluster brand and one grounded in its purpose. Between the people behind a brand skirting around the tough questions to those brave enough to dive head first.
When you put heart and soul into unearthing who your brand is and why it exists, you build a memorable experience that makes your people feel deeply seen and excited to engage with your brand.
This is why I created Planetaria. To bring the personal front and center.
Unearthing what makes your brand stand out can help you:
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Bring in more qualified leads into your orbit
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Make content creation (like those dreaded social graphics) more effortless
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Attract the right people to your offers
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Advocate for the value of your work and your POV
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Create a brand presence that exists in harmony with your personal essence
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Make decisions quicker in your business—and from an aligned place
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Outline your business goals and how to get where you want to go
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Gain a better understanding of and appreciation for who you are—both as a founder and a human
Want to know if Planetaria is right for you?
This is for you:
→ You’re a baby business in need of foundational branding
→ You’re established but are looking to revamp or rebrand your business
→ You thrive in self-paced learning
This is NOT for you:
→ You want a customized approach to branding
→ You’re in total brand alignment 👌🏻
→ You’re more of a 1:1 learner
Kind Words by Clients
Frequently Asked Questions
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You bet! With purchase of Planetaria, you will gain lifetime access to the course material and workbook.
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Due to the digital nature of the course, there are no refunds. Please reach out to me at contact@lunariadesignstudio.com or shoot me a message on IG if you have any questions before purchasing.
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The framework used will likely make the most sense to those who are within the spiritual and wellness fields or familiar with astrology jargon. With this said, because the work in this course is helping you to establish the foundations of your brand beyond its identity, it will apply across any industry.
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This course is self-paced so you are able to work through the course material as quickly or as slowly as your time allows. At the beginning of Module 1 I showcase different options for how you should go about the course. I’d recommend taking your time with each module so that you can really dig into each prompt.
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Nothing too specific! A business + curiosity + an open mind.
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The course will be delivered digitally using Squarespace. You will create an account to access the modules and will receive an email confirmation with your login info.
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This course is self-study and designed to be worked through independently. Should you have any questions for Daniela or would like to work 1:1 together inquire here.
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Yes you can access them on your computer, tablet or smartphone by logging into your account. I highly recommend using your laptop/desktop for the best experience.