Cloudy sky with large, puffy white clouds.

Alchemizing your passion into a brand your dream community can’t stop thinking about

Delivering full-scope brand design and strategy to help you call in the people that will obsess over your offerings.

You know there’s more to life than what we can see. And you know there certainly has to be a more intentional way to build the life you want without feeling like you have to burn yourself out to make it happen

But you’re currently stuck in a cycle of DIY branding that has never led you to the results you’re looking for. Every brand identity you’ve created has just felt ‘off’ and you can’t pinpoint why.

You’re disenchanted with the branding process because no matter what you do, you constantly feel like you have to chase your dream clients and compete for their business.

If I could wave a magic wand, you’d wish for an easeful way to:

✺
Show up online with confidence

✺
Find fulfillment on your own terms

✺
Take aligned action in your business

✺
Do the work you love for a living

✺
Make an impact on your community

✺
Bring in more dreamy leads without getting burnt out

CAST THE SPELL

Meet: Our Signature Branding Service

From vibe to visuals and everything in between, we help you feel confident that you have everything you need for an online presence your people will obsess over. We’ll peel back the layers to reveal what your business aspires to bring into the world and translate this vision into a visual presence that dazzles and delights—without disturbing your peace.

GET IN TOUCH

Our packages can include:

01. Creative Direction

02. Brand Strategy

03. Logo Design

04. Submark Design

05. Color Palette

06. Social Media Styling

07. Web Design and Development

08. Print Design

09. Copywriting Support

OUR STEP-BY-STEP PROCESS

A project without a soul is a brand without impact

That’s why our brand process takes an holistic approach to unearthing who your brand is. We believe unearthing your brand isn’t about figuring out what you’re missing, it’s about coming home to your soul.

Where the magic begins! We start off with an in-depth questionnaire and kick-off call to assess your goals and analyze your audience, strengths, and opportunities. We’ll then create a custom proposal for your brand’s direction based on both intuition and research.
Next, we’ll bring your vision to life through carefully selected visuals, including your logo, color palette, brand submarks, and more. Based on your Brand Unearthing Proposal, we’ll create a few design concepts for you to choose from.
Our version of spellcasting. You can’t create a stellar brand identity without copy that charms your people and graphic assets to start implementing your new branding — think Newsletter, Business Cards, Social Templates and more.
Once we’ve finalized your brand identity, we’ll get to work creating your new website design. We build custom websites on Squarespace so that your brand has a digital home to call your very own. One that actually feels like home.

Looking for something a little more custom?

At Lunaria, we walk you through the entire branding process to give you everything you need for a memorable brand. But, if you’re only in need of design or development, let’s chat to customize your branding package.

Our signature branding service is for you if:

✺ You are looking to elevate your brand into one your dream clients develop a major crush on

✺ You dream of attracting more qualified clients (that means no more misaligned clients in the DMs)

✺ You want to create an memorable presence that is also effortless for you to embody

✺ You are starting to realize that not having solid branding is costing you big time

✺ You identify as a mindful creative who wants to stand out as a leader in your industry

✺ You hope to create spaciousness in your schedule for what brings you joy

IN CASE YOU NEED TO HEAR IT:

You deserve to create a life that feels joyful, purposeful, and generative

Hey, I’m Daniela!

Founder of Lunaria Design Studio. Brand alchemist. Joy seeker.

If there’s one thing I know, it’s this:

You didn’t get into business to feel burnt out, depleted, and convinced you have to sell yourself to clients to make ends meet.

Chances are, you started a business to live life on your terms and with purpose while also actually helping people.

One way to get closer to that dream? Unearthing your brand.

Creating a beloved brand doesn’t come from slapping a visual identity together and waiting for the right people to show up. All that may get you is some fast (and false) follows and possibly some misaligned client inquiries.

You create a brand your dream people will fall in love with when you show up in a way that stays true to who you are.

That’s when the friction disappears and you start to embody a brand that works for you, your community, and the life you want to be living.

SOUNDS LIKE MY DREAM

Take a peek at some of our beloved projects…

DISCOVER MORE

THE COSMIC LATTE

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FARE CREATIVE

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CHRISSY RUTHERFORD

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"It is so worth the investment!"

It is so worth the investment! Her designs help to distinguish your brand and I feel like working with her has made me take my business more seriously. I now know what type of client I want to attract, and every image or design I put out on social or on my website aligns with what I want to say.
Alice Bell Astrology
“Daniela leads with intuition. She will always honor the integrity of your brand”

Daniela leads with intuition. She will always honor the integrity of your brand, meet you where you are, and do her best to bring your vision to life in a way that feels fully authentic to you. I had a very specific vision for my rebrand, and she embraced all of my feedback with enthusiasm and never forced anything that didn’t feel 100% aligned. She has a true gift!
Erica Bogdan
"They took the time to truly understand my ideas and vision, and their creativity and patience throughout the process were remarkable."

Working with Lunaria Design Studio was an incredibly fun and intimate experience. From the very beginning, Daniela and her team were responsive, helpful, and attentive to my needs. They took the time to truly understand my ideas and vision, and their creativity and patience throughout the process were remarkable. What stood out to me the most was how they turned our collaboration into more than just a professional relationship – it felt like working with a friend who genuinely cared about bringing my project to life.
Sam Seigerman, No Filter Therapist
"Daniela was able to really see my vision for the brand so clearly and executed with perfection."

Lunaria Design studio does incredible work! Daniela was able to really see my vision for the brand so clearly and executed with perfection. She is an incredible designer, and her work is always super high quality. I've worked with her on many projects both for my brand, and on various client projects and she always does incredible work while bringing a positive attitude and clear communication. HIRE HER NOW!
Mckinley Ropers, Saturnian Systems

Frequently Asked Questions

While you might initially think you just need a logo, from my own experience this will create problems and questions down the road if you want your business to grow and make a lasting impact. Think of a logo as the cherry on top of a sundae; it’s a nice to have but without the foundation, it’s just a cherry (and a maraschino cherry at that). A business with just a logo is a brand without soul. And if I know anything about you, it’s that you have something to say. You can’t do that with just a logo. If full-scope branding is beyond your means, I offer a very minimalistic package for brands just starting out called Brand Essentials, which will give you the essential elements (strategy + foundational branding elements) to begin your journey with intention.
Every project has different needs, which is why I always prefer to have an introduction call to determine your business’ needs, desires, and expectations before setting a price. To schedule one, just SEND ME YOUR INQUIRY and we can chat it out. I’d love to meet you!
Yes! Depending on the package you end up choosing, we can divide payments into 2 to 4 payments.
I am generally booked out a few weeks in advance, so the timing varies depending on my current work load. The first step in my process is getting to know you and your project. Then, I’ll let you know the estimated timelines as soon as we get on our first intro call.
Head over to our inquiry form and tell me more about your project. I’ll get back to you in the next 24-48 hours to set up a discovery call to see if we’re a good fit.

**I made something for you**

Bring the right people into your orbit

Bring your brand to life with these astrology-inspired kits designed to give you everything you need to align your business with the magic of your chart. Each kit blends strategy and soul, helping you channel the energy of your sign into visuals, voice, and vibe that feel unmistakably you.

GET YOUR KIT