A free, intuition-led branding workshop designed to help you illuminate what makes your brand stand out.
Using the luminaries — the Sun and the Moon — as our framework and creative prompts plucked directly from my branding process, we’ll explore the inner and outer worlds of your brand and how to harness the (practical) magic of your offerings across your brand experience.
By the end of the workshop, you’ll be able to shine light on your brand’s:
Vibe
Vitality
Values
A.K.A. three out of four v important V’s (more about this in the workshop) to a brand strategy that helps you stand out from the crowd.
This workshop is for you if:
→ You feel like you’ve been led to believe that having a logo and colours is your brand (when really this only scratches the surface)
→ You hesitate (or ghost) showing up in your brand because your visuals don’t match the vision in your mind’s eye
→ You lack confidence when talking about your work because you don’t know how to articulate what makes your brand unique
→ You spent hours agonizing over graphics or colour palettes because what you create doesn’t feel cohesive or “right”
→ You’re ultimately starting to realize that these surface-level solutions are causing bigger problems, costing you $$ and opportunities
Why
it matters
Your brand is so much more than fonts, logos, and colours.
Your brand is an essence, an entire universe created from your imagination (no easy feat!) and built to support or delight those around you.
Think of your brand as having its own soul, containing multitudes that you, as brand owner, get to unearth.
But soul work is always the hardest Work. And, tbh, necessary to create a compelling brand.
As you peel back the layers of your brand, you also uncover what captivates your community. The details that become the building blocks to a magnetic brand experience—rooted in genuine connection, integrity, and intention.
Your brand is the connection. Between you and your client. Between your client and themselves.
After this workshop, you’ll feel:
✓ Clearer on why your brand exists
✓ More confidence articulating how you want your ideal clients or customers to feel interacting with your brand
✓ Aligned on how to embody these insights within your brand
Hey! I’m Daniela,
THE FOUNDER OF LUNARIA DESIGN STUDIO & YOUR WORKSHOP HOST.
My approach to design stems from a deep understanding that developing a brand is a very personal process.
After earning a Bachelor’s Degree in Audiovisual Communications, I spent a few years working for an advertising agency.
I learned a lotttt working for the agency, but the most important lesson is this:
Connection is everything.
This extends from the brands I was creating for to the brand I was creating.
At the agency, long days and no direct contact with end-clients meant projects that lacked heart and soul.
But when you put heart and soul into unearthing who (yes, who) your brand is and why it exists, you build a memorable experience that makes your people feel deeply seen.