FWD Joy
BRAND DESIGN
WEBSITE DESIGN
WEBSITE DEVELOPMENT
newsletter re-design
FWD JOY is a newsletter dedicated to the journey of self-discovery, self-care, and self-investment written by Chrissy Rutherford. She approached us to re-design the brand as well as develop a separate website for the newsletter where she could classify and archive all of the editions of the FWD Joy.
You can check out her new site and subscribe to her amazing newsletter here.

Before & After
FWD Joy’s first logo was made from Chrissy’s actual handwriting, so when we approached the re-design we wanted to incorporate handwritten elements while also having a more editorial look that will give the newsletter space to grow into more topics like fashion, lifestyle and travel while continuing to expand on self-growth and spirituality.
MOOD BOARD
POLISHED
/
Caring
/
conscious
/
TIMELESS
/
Heart-centered
/
POLISHED / Caring / conscious / TIMELESS / Heart-centered /

