Brightsiding.co was the creative home of writer and storyteller Erica Bogdan. Through her work she shares honest reflections on reinvention, creativity, and the magic of everyday life. When we first started working together, Erica was in the process of sunsetting her long career in tech and stepping fully into her own voice. She wanted a brand and online presence that felt warm, soulful, and distinctly her own. Together we built a visual identity, a custom Squarespace site, and social assets that captured her perspective and made space for her community to connect with her words.

Visit her live site and explore her writing and offerings here.